Context

This project was to develop a fragrance brand and carry out a campaign around fragrance for the sustainable fashion brand Collina Strada. Creating a visual report to tie this together, the project was all about creating a fragrance product and campaign for an existing brand outside of the beauty & fragrance industry. I chose Collina Strada as they are a strong brand for raising awareness, I thought I could use this to my advantage by creating a fragrance line which would create awareness around dementia. Challenging what I had discovered from the fragrance market, I based my idea on how fragrance is a powerful tool for igniting memories of the past, using this at the heart of the product to aid those with illnesses that cause memory loss like Alzheimer’s. I curated multiple concepts and outcomes for a home fragrance range which coincided with Collina Strada’s brand values. I produced the fragrance range with the purpose to boost the memory of dementia sufferers. The fragrance outcomes are thoughtfully designed to spark old memories and create feelings of nostalgia, helping those at home living with Alzheimer’s. This project helped enhance my mock-up skills using photoshop.

“The big idea”:- ‘taking an innovative approach to the fragrance sector by confronting sustainability issues in the industry positively whilst avoiding an egocentric, predictable narrative.