Context

Curating an explosive print and digital fashion photo story for an independent magazine, exploring the theme of innovation.

The Concept

“Changing the negative connotations around food, influencing a carefree attitude whilst promoting a new outlook and healthy habits towards food, positively influencing Gen Z to enjoy their youth.”

Narrative:

The idea is based around breaking away from diet culture, which is glorified by social media and instead, enhances the idea of ‘diet freedom’. The magazine depicts food in a carefree way to reflect the idea of food not having to be perfect, not fearing food and embracing all body types.