Context

Developing an immersive experience and experiential space, exploring the topic through the lens of innovation.

Narrative

The idea revolves around the brand Acne Studios where we created an experiential space whilst using Jean Michel Basquiat as our muse. Our aim was to elevate and enhance Acne Studios consumer experience and increase engagement.
This is a visualisation of the VR experience where we used nostalgia influenced by 80’s remix as a strategy to excite consumers through the form of sensory elements.

The concept

An immersive experience for Gen X to relive their teenage days, creating feelings of nostalgia and broadening Acne Studios demographic.