Context

Developing a group visual trend prediction report for 2023 using the category ‘Travel and Hospitality’, utilising a momentous contextual moment as a starting point for research.

Narrative

Applying ‘Simone Biles withdraws from the Olympics’ as the momentous moment, we predicted the impact that COVID-19 will have on consumers travelling and attending hospitality events in the future. We generated the concept of ‘Support Tools’ which support both extroverts and introverts desire for escapism.